I got a text from a client the other day that stopped me mid-scroll.
She was sunny, positive, and excited. Meanwhile, I felt that question like a thud in my chest.
When you're helping someone use their brand on LinkedIn to bring in leads…your work holds more weight than a few carousels or about section tweaks.
You’re helping them build a business that feeds something real:
A family
A mortgage
A future they’ve been quietly holding onto for years
There’s a moment every founder hits where the “build it, and they will come” phase ends.
You’re not playing business anymore. You’re running one. And it’s a lot.
At that stage, the risks don’t just affect you. They ripple through your team, your clients, your calendar, and your capacity.
That’s the moment where most content online stops being helpful.
The advice is either too basic or too noisy (or both). But the need is there. The Cherie Blair Foundation found strong demand for non-financial growth resources: 51% want skills or training support, 50% want mentoring or coaching, 49% want better access to networks and associations, and 47% want improved access to markets or procurement opportunities.
It’s why I said yes when Marissa Lawton invited me to speak at her upcoming audio summit, My Favorite Metric.
This event isn’t for beginners. It’s for business owners with something to lose, and something even deeper to protect.
It’s a free, 5-day experience that brings together seasoned entrepreneurs who share the one metric they rely on when business gets wobbly, and the stakes get high.
Here's what you'll hear:
Day 1: Lead Acquisition Metrics – How to track demand and momentum before your pipeline dries up.
Day 2: Lead Nurture Metrics – Ways to measure trust and relationship health, because “engagement” doesn’t always mean emoji reactions.
Day 3: Sales & Revenue Metrics – The numbers that keep your pricing and profitability grounded, not grasping.
Day 4: Lifestyle Metrics – How to factor in your peace, your presence, and your people.
Day 5: Live Panel – A no-fluff, face-to-face conversation with all the speakers where we weave it all together.
This is not a funnel pretending to be a community. There’s disappearing content, and no all-access passes. Just real business owners sharing what actually works to stay rooted.
It starts on February 23rd. My session is on Day 1. I’ll also pop in for the live panel to help you bring it all together.
See you then,
~tara
TL;DR:
If you’re leading a business that supports your life (and other people’s lives), this event is for you. My Favorite Metric offers calm, candid support for decision-makers who care deeply.