Super-quick storytime:
Last August, I joined a social media accountability sprint. 90 days and 1,000 subscribers later, I jumped ship.
So why did I decide it wasn’t the place for me?
It all came down to the numbers, three numbers to be exact:
Analytics: my open rates took a nosedive from an average of 60%+ to as low as 29%. I was in the dark without in-platform automations or granularity. Still, I knew I couldn’t leave things to chance without harming my business.
Algorithm: Notes became another form of praying to the algorithm. They rewarded volume over virtue (and I didn’t even stay long enough to get sucked into chats, lives, or short-form video). I saw the best results when I published at least 3 notes a day, but that’s not a number I can commit to.
Audience: paid subscribers are the holy grail of the platform. But I didn’t like the numbers when I did the math for low prices and lower subscription rates. I’d need better analytics and a bigger in-platform audience to make going paid worthwhile.
Those were 3 things Substack influencers (conveniently) left out.
I’m on a mission to help female founders create sustainable sales, which includes my own business. Every yes means no to something else, so every sales or marketing strategy has to earn its keep.
Remember when marketing advice wasn't all about short-form video, hacks, hooks, and virality?
Neither do I.
It makes you feel like you’ve got to be posting daily somewhere online, or else your business doesn’t really exist.
Let me let you in on a little secret:
Businesses thrived for thousands of years without social media, and yours can, too.
But if you’re not on social media, what should you do instead?
The great news is that you’ve options.
That’s why I’m excited to share with you, Make Marketing Suck Less, hosted by my friend, Dr. Michelle Mazur.
It’s a virtual event where 10+ experts reveal their #1 method to book business beyond likes & shares.
The best part is that the goal of the event is not to “should” all over you.
But to help you DECIDE what’s the best way to market your business.
Because every business has its own version of enough.
How refreshing is that?
Grab your free spot in Make Marketing Suck Less.
Each interview takes you behind the scenes to reveal what’s working TODAY.
↠ Taylor Aller: I Quit Social Media in 2019—Here’s What I Do Instead to Get Clients
↠ Melissa Camilleri : Screw the Algorithm: Why Community-Led Marketing Is the Strategy More Entrepreneurs Are Finally Choosing
↠ Krista Demcher: How to Turn Speaking into a Lead Machine (Without Being a Pushy Weirdo)
↠ Kristin Lawton: Choose-Your-Own Welcome Sequence: Train Subscribers to Click (Without Begging)
↠ Gloria Chou: AI Killed the Social Media Star: How to Get Seen Without Posting Daily
And ME!
This is a rare & unique opportunity to hear from some of the brightest minds in online business today.
If you want to break up with social media, this is your chance to learn how to kick it to the curb.
See you there,
~tara
glad you’re here :D
Thanks for reading Stilettos in the Sandbox! If you want to continue the conversation, hit reply or send me a DM on LinkedIn.
When you’re ready for the next step, you can join the waitlist for my 1:1 advisory or book a paid 90-minute consult to get started right away.
See you next week!