It’s only mid-January, but already the vibe is “new calendar, same chaos.”
The school day feels like a snack break. The calendar’s stacked. And if your resolution energy has quietly fizzled into “just keep up,” I see you.
This is when the spiral starts. You look up and think: I should be posting more. I should pitch something. I should rebuild my whole funnel before lunch.
Nope. That’s a trap. And it’s why I keep a five-part, conversation-led weekly rhythm that covers all the bases without sending me into overthink mode.
Here’s what’s on it:
Blog
One piece of long-form content that builds long-term trust. Something searchable. Something with staying power. Something future-you will be glad you made.Email
Your list is where the warmest leads live. Share a quick story, a helpful insight, or an invite to work with you. It doesn’t have to be elaborate to be effective.LinkedIn Post
Visibility that doesn’t require daily content. One post each week is enough to stay present, keep conversations going, and remind people why they followed you in the first place.Daily 1:1 Convo (text/DM/email)
This is where most sales start. Quick check-ins, updates, referrals, and intros. It all counts. It’s all progress.Daily 1:1 Convo (Voxer or Zoom)
This is the deep end. Relationship building. Sales. Clarity. Often, the best thing you can do for your business is have a real conversation with a real person.
That’s the whole thing. Five moves, once a week (or more when I’m feeling type-A and want to “get ahead”).
Not for the algorithm. Not for the highlight reel. But for a healthy business.
And if you’re only doing two out of five right now? That still counts. You’re building something. You’re showing up.
Want to tell me which one you’re prioritizing this week? Hit reply. I’ll cheer you on.
xo,
Tara
P.S. I’m speaking at Make Marketing Suck Less next week. My session is Conversations Over Content: How to Build a Pipeline That Doesn’t Rely on Algorithms. You can join us for free right here.
glad you’re here :D
Thanks for reading Stilettos in the Sandbox! If you want to continue the conversation, hit reply or send me a DM on LinkedIn.
When you’re ready for the next step, you can join the waitlist for my 1:1 advisory or book a paid 90-minute consult to get started right away.
See you next week!